Immersive Design for Inspired Experiences
We believe great hospitality design should evoke mood, stir curiosity, and speak to the spirit of a place.
From boutique hotels and luxury rentals to branded residences, we design spaces that linger in memory long after checkout. Our environments are more than beautiful—they're transportive. Every project is an invitation to feel something: a shift in mood, a spark of curiosity, a sense of place.
We believe the most powerful hospitality design doesn’t just impress—it immerses guests in an atmosphere where every detail evokes emotion and meaning. It welcomes guests into a narrative shaped by color, light, texture, and flow. It considers both emotion and function, guest and operator. Whether we're reimagining a secluded desert escape or a spirited mountain lodge, our work is layered, atmospheric, and deeply intentional.
Behind ASI Studio are COO Matt Bosquez and creative visionary Andrea Schumacher, whose background in set design and interior architecture brings a cinematic sensibility to every detail. Their approach infuses each space with a feeling—one that’s not just seen, but deeply felt.
Concept Development
Material & Finish Curation
Carefully selected finishes are the foundation of unforgettable guest experiences. We source materials that tell a story—lush fabrics for lounge areas, tactile wall coverings for boutique bedrooms, artisanal millwork accents, and refined metals for bars and restaurants—all chosen to evoke warmth, depth, and distinctive character.
Immersive Visual Storytelling
Before a single surface is installed, we transport clients into the envisioned atmosphere through beautifully layered mood boards, digital renderings, and immersive space vignettes. These presentations align your vision and ours, so every stakeholder feels the hotel, residence, or venue come to life.
Custom Millwork & Cabinetry Design
Signature pieces uniquely anchor every space—crafted millwork for reception desks, thoughtfully scaled cabinetry in guest suites, and bar installations that double as design showpieces. Our bespoke joinery ensures each element is both functional and unforgettable.
OPTIMIZING ARCHITECURAL FLOW
Strategic Space Planning
We craft layouts that intuitively guide guests—balancing guestroom privacy with natural circulation; ensuring check-in areas, corridors, dining, and social zones flow seamlessly and intuitively.
Integration of Architectural Elements
Rather than hide existing features, we incorporate them—like preserving exposed beams for character in dining rooms, highlighting atriums in lobbies, or framing vaulted ceilings—to celebrate the space’s architecture and celebrate its sense of place.
Adaptable Multi‑Use Zoning
Flexibility is at the heart of modern hospitality. We design zones that transition effortlessly—from daytime co‑working lounge by reception to evening cocktail bar, or breakfast buffet to event-ready banquet hall—without sacrificing ambiance or intent.
Design Development and Pricing
Comprehensive Construction Drawings
Construction-ready drawings detail every finish, fixture, electrical run, and finish threshold—ensuring installers, contractors, suppliers, and partners are always working from the same vision and specifications.
Value Engineering & Cost Optimization
We refine every design layer to balance aesthetics and performance with cost. By collaborating across suppliers and contractors early, we maintain our high-quality design intent while making materials and methods more efficient and sustainable.
Transparent Pricing Presentations
Our pricing packages combine itemized line‑item cost breakdowns with visual references—making budget discussions clearer and ensuring clients feel confident in every investment, from luxe finishes to custom pieces.
Installation & completion
Seamless Project Delivery
From the first install review to final looks, we oversee every detail. Project management oversight, punch-list coordination, supplier liaison—all ensure the design intent is executed flawlessly to delight guests from day one.
Guest-Ready Materials Stewardship
We don't just install finishes—we empower hospitality teams with care kits, maintenance schedules, and guides tailored to high-traffic environments. Whether it's a polished stone lobby floor, specialty textile wallcovering, or custom woodwork, our guides ensure longevity, beauty, and performance.
